The idea of the event was to take PR industry leaders 'down the rabbit hole with Alice', to showcase the possiblities of the client's event spaces.

The main challenge with this project was giving the invitees a teaser about the event, intriguing them but without telling them exactly what the event was about.

We created a unique experience at every touch-point for the invitee. The save the date card used a printing process, known as Skodix, to print clear swirls on the back of the card that you could feel but barely see. Then the actual invitation was engraved onto a pocket watch, delivered inside a locked box to the invitee's workplace and presented to them by The Mad Hatter. As well as letterperssed place

cards and food labels, the invitees recieved a Thank-You card following the event which was embossed and foiled.