I worked with the client while at Next Marketing, designing everything from letterpress stationary to online advertising, and this gave me the opportunity to practice at working with brand style guidelines and coming up with new designs that look fresh and interesting while still being on brand and on message.

The main challenge with this project was finding the right balance between contemporary and conservative. They wanted to appear modern and relevant to a younger market of home-buyers, so as to differentiate themselves in the saturated financial market, but they still needed to appear credible and responsible.  

I found it rewarding to be able to take a brand with mis-matched marketing collateral and an unclear message, and give it a unified direction with consistent branding.